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It has been learnt that the development is Burberry Purse T-04-02
olive oil. The group intends to start some aggressive, integrated brand building and positioning exercises to gain prominence through various above the line (ATL) communication such as print, electronic and out of home (OOH) advertising, as well as some rigorous below the line (BTL) activities, in order to increase consumer interaction and connection. Borges wants to concentrate more on non conventional media, Rolex Daytona Black rather than the conventional ones.
For the record, Borges is one of the largest producers of olive oil in the world. The group's complete product portfolio comprises olive oil, table Burberry Diaper Bag Quilted
a result of a multi agency pitch that was initiated last month. The size of the account is estimated at Rs 12 crore.
Law Kenneth bags creative mandate for Borges
The brief given to the agencies was to help Borges gain leadership position in the segments it is present in India, particularly Burberry Crossbody Clutch
Interestingly, this is the first time that the company has appointed a creative partner. Earlier, the creative duties were being handled by a small agency on project basis as per requirements.
Spanish producer of Mediterranean food products, Borges, has roped in Law Kenneth to look after the creative duties of its entire product portfolio in India. The account will be handled from the agency's Delhi office.
It has been learnt that the development is a result of a multi agency pitch that was initiated last month. The size of the account is estimated at Rs 12 crore.
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